Your website is one of your most important marketing tools as a small business. It’s your chance to make a good first impression on potential customers and show them what you offer. However, many small businesses make common website design mistakes that can hurt their online success. In this post, we’ll discuss some of these common mistakes and offer tips on how to avoid them.
Here are some of the most common website design mistakes small businesses make:
1. Not having a clear call to action
Your website should have a clear call to action (CTA) that tells visitors what you want them to do. This could be to sign up for your email list, download a free eBook, or make a purchase. If you don’t have a clear CTA, visitors will wonder what you want them to do. This will lead to them leaving your website without taking any action.
2. Not having enough content
Your website should have enough content to keep visitors engaged and interested. If your website is too sparse on content, visitors will quickly get bored and leave. Make sure to include various content on your website, such as blog posts, articles, and videos. This will give visitors something to read and help them learn more about your business.
3. Not having a responsive design
In today’s world, more and more people are using their mobile devices to access the internet. If your website is not responsive, it will not be optimized for mobile devices and will be difficult to use. A responsive design means that your website will automatically adjust to fit the screen size of the device it is being viewed on. This ensures that your visitors can have a great experience no matter what device they are using.
- Poor use of color and typography
Using color and typography can greatly impact your website’s overall look and feel. However, many small businesses make the mistake of using too many colors or fonts that are difficult to read, which can make their website appear unprofessional or confusing. To avoid this mistake, choose a color palette consistent with your brand and use it throughout your website. Stick to two or three fonts that are easy to read and use consistently throughout your website. Use bold or italicized text to emphasize important points, and make sure there is enough contrast between your text and background colors to ensure readability.
- Slow Loading Times
In today’s fast-paced world, people expect websites to load quickly. If your website takes too long to load, visitors may become impatient and leave your site before seeing your content. Research has shown that a one-second delay in website loading time can lead to a 7% reduction in conversions.
To avoid slow loading times, ensure your website is optimized for speed. This can be achieved by minimizing the file sizes of your images and videos, using a content delivery network (CDN) to distribute your content across multiple servers, and using caching plugins to store frequently accessed data. You can also use tools like Google’s Page Speed Insights to identify any areas of your website that may be causing slow loading times.
By avoiding the mistakes we’ve discussed, you can create a website that drives conversions. Have a question? Leave a comment or meet with us.
